Use route or user-provided distance with an explained source.
Impact, explained
Progress, not promises.
Impact should be presented as readable estimates with baselines, assumptions and review dates, not oversized unsupported claims.
Illustrative estimate42.8kg CO2e avoided
Demonstration methodology
A credible model has to show its working.
The template keeps the language careful: figures are examples, and a production product would publish sources, factor dates and baseline choices.
Apply region-appropriate factors for each travel mode.
Compare against a clear baseline rather than an invisible assumption.